Trademark Infringement Case Filed in Delhi High Court
December 3, 2024 — India’s leading airline, IndiGo, has initiated a trademark infringement lawsuit against Mahindra Electric Automobile Limited, a subsidiary of Mahindra & Mahindra, over the use of the “6E” branding in Mahindra’s newly launched electric vehicles.
Background of the Dispute
IndiGo, operated by InterGlobe Aviation Limited, has been using the “6E” moniker as its aviation call sign and a core component of its brand identity for 18 years. This branding extends across various services, including 6E Prime, 6E Flex, and 6E Add-ons, all protected by registered trademarks.
On November 26, 2024, Mahindra Electric Automobile Limited introduced two electric vehicles: the BE 6e and the XEV 9e. Following this launch, Mahindra applied for trademark registration of “BE 6e” under Class 12, which includes motor vehicles excluding two-wheelers. IndiGo argues that Mahindra’s use of “6e” infringes on its established trademark, potentially causing consumer confusion and diluting its brand identity.
Legal Proceedings
The case, titled InterGlobe Aviation vs. Mahindra Electric Automobile Limited, was presented before Justice Amit Bansal in the Delhi High Court. The court has yet to issue a judgment, with the next hearing scheduled for December 9, 2024. IndiGo maintains that any unauthorized use of the “6E” mark, standalone or otherwise, constitutes an infringement of its rights, reputation, and goodwill, and is committed to taking all necessary steps to protect its intellectual property.
Mahindra’s Response
Mahindra has stated that its subsidiary revealed its electric origin SUVs, the BE 6e and XEV 9e, on November 26, 2024. The company applied for trademark registration under Class 12 for “BE 6e” as part of its electric SUV lineup. Mahindra asserts that it does not foresee any conflict with IndiGo’s standalone “6E” usage and is engaged in discussions with IndiGo to find an amicable resolution.
Implications of the Dispute
This legal confrontation highlights the intricacies of trademark usage across different industries. IndiGo’s proactive legal stance underscores the importance of protecting brand identity, especially when a trademark is integral to a company’s services and customer recognition. Conversely, Mahindra’s entry into the electric vehicle market with the “6e” branding reflects its strategy to appeal to modern, tech-savvy consumers, emphasizing innovation and sustainability.
Industry Perspectives
Trademark disputes are not uncommon, particularly when companies from different sectors adopt similar branding elements. Legal experts note that the core of such cases often revolves around the likelihood of consumer confusion and the strength of the existing trademark’s association with its owner. The outcome of this case could set a precedent for future cross-industry trademark disputes in India.
Conclusion
As these legal proceedings continue, stakeholders from both the aviation and automotive sectors closely monitor the situation. The resolution of this dispute will not only impact the involved parties but may also influence trademark practices across industries. Both IndiGo and Mahindra have expressed a willingness to engage in discussions, indicating a potential for an amicable settlement.
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